The Manual
Reference chapters on the decisions e-commerce brands actually face — written plainly, from having done the work, and kept current. Undated by design: these aren't news, they're the manual.
Brand Strategy Agency
Figs. 1.1–1.5What we mean by brand strategy · Who we're right for — and who we're not · Small and focused vs. large and layered · What clients have got out of it · Common questionsWBD is a small, opinionated brand strategy agency for independent brands. What's in scope, who we're right for, and how a focused studio differs.
Shopify Plus Agency
Figs. 2.1–2.7Where our Shopify view comes from · What Plus actually adds · When Plus makes sense · Standard Shopify vs Shopify Plus · What a Plus agency should own · Getting to Plus · Common questionsMost brands don't need a Shopify Plus agency. Who genuinely does, what Plus actually adds, what a good partner should own — and what the upgrade itself involves.
Shopify vs Shopify Plus
Figs. 3.1–3.6The plans, with real numbers · What actually changes at Plus · The comparison most brands should run instead · When to move up — the honest signals · Where an agency fits · Common questionsShopify vs Shopify Plus with real numbers: what each plan costs, what actually changes at Plus, and the comparison most brands should be running instead.
E-Commerce Website Design Agency
Figs. 4.1–4.6The work, beyond the visuals · Choosing between Shopify, Plus, headless and custom · How a build runs · What we measure once it's live · Designed vs assembled · Common questionsWhat an e-commerce website design agency actually does: the work beyond the visuals, Shopify vs headless vs custom, and what to measure once live.
Shopify Headless Commerce
Figs. 5.1–5.11What headless means on Shopify · The parts you're assembling · Hydrogen, or a custom build · Checkout is the sharp edge · What it costs to run · What it buys you · When it's worth it · When it isn't · The week after launch · Three questions before you commit · Common questionsWhat going headless on Shopify actually means, what it costs to run, who genuinely benefits — and who's better served by a well-built theme. The honest chapter.
Building a Shopify Website
Figs. 6.1–6.8The build, step by step · What it costs in the UK · DIY, a Partner, or an agency · The template trap · How long it takes · When standard Shopify stops being enough · If this is all a bit much · Common questionsPlanning to build a website with Shopify? The honest map: real UK cost bands, timelines, DIY vs Partner vs agency — and the template trap nobody mentions.
Shopify Migration Agency
Figs. 7.1–7.8Where you're moving from · We've been on the receiving end of one · What a rushed migration loses · Choppy seas, and how long they last · How we run one · Ask these of whoever you hire · When we say don't · Common questionsA Shopify migration agency in Oxford. What a move from Magento, WooCommerce or BigCommerce really risks — and how it's run so nothing is lost.
Magento to Shopify Migration
Figs. 8.1–8.9We ran a Magento store of our own · Why the question keeps arriving now · Where the parts end up · What to rebuild, and what to let go · The rankings you've already paid for · Products, customers, orders · What it costs, and how long · If Magento isn't actually the problem · Common questionsA Magento to Shopify migration agency in Oxford. What the move means for a bespoke store: attribute sets, extensions, rankings, design carried.